Press Releases
January 27, 2007 - Las Vegas, NV
Technology of sleep
Technology of sleep has played an important part in Therapedic’s development of three separate and distinct lines of bedding – one latex line – PureTouch; one visco line – MemoryTouch; and one air line – AirTouch.
The three specialty lines have come to be known by the dealers carrying one, two, or all three collections as the “Touchables.”
“We had considerable success with the launch of our PureTouch, all natural latex rubber line five years ago,” said, Gerry Borreggine. Much of that success, according to Borreggine, was due to the fact that Therapedic secured a pure, and all natural, story for its latex collection.
“Like anything,” said Borreggine, “there are varying qualities of material in the latex arena. We selected the best quality latex we could get for PureTouch. It was important to our team that the latex was all natural and pure latex. It gave them an advantage to talk about in the field.”
“Our guys go into the field knowing that they are offering retailers the best quality rubber product that is on the market,” said Niles Cornelius, COO of Therapedic Mid-Atlantic. “PureTouch give the retailer the confidence that they are presenting the finest grade latex available to their customers, and that it is totally pure and natural.”
“I can’t imagine offering a consumer a finer sleep surface than our all natural, pure rubber, latex mattress,” added Borreggine.
The next entry in the Touchables collection is MemoryTouch. Therapedic launched a complete line of visco products when many manufacturers were marketing a single item product in that category.
“As a retailer, I knew that in order to compete favorably with the market leader, we needed more than a single entry in this category,” said Borreggine. For this reason, Therapedic developed a four-number line of visco bedding they called the MemoryTouch line, explained Borreggine.
“MemoryTouch has afforded our dealers the opportunity to make a statement in the visco bedding arena,” said Borreggine. “They can go up against any brand or any presentation of visco bedding, and compete,” he added.
“MemoryTouch has been one of our most successful products lines since we released it three years ago,” said Matt Connelly, sales manger of Therapedic New Jersey.
Most recently, Therapedic has rounded-out the Touchables assortment by adding an entry in the adjustable air mattress category, AirTouch. AirTouch is a three model collection of sleep sets, which feature a six-zone adjustable air chamber as its base of support. While most air mattresses offer the consumer two adjustable air chambers, AirTouch has six.
“We figured that when it comes to comfort, you can never have enough choices,” said Jeffrey Sherman, CEO of Therapedic Midwest, and the creator of the AirTouch line-up.
Unlike other bedding brands that have brought air mattresses to the market, Therapedic decided to go a different route when they delved into this category.
“We didn’t seek out the typical mattress component suppliers,” said Sherman. “We went straight to a plastics manufacturer, which had been serving the medical community with adjustable air sleep surfaces for use in hospitals and therapy clinics,” he said.
“We wanted a product that was designed to provide a discernable, and superior, difference to any other air mattress on the market,” said Sherman.
“We think we did that with AirTouch,” he added.
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