Whether you're launching a new sleep shop, expanding your furniture store's bedding section, or optimizing your current assortment, selecting the right mattress program is a pivotal decision. Your choice impacts customer satisfaction, repeat business, margins, and long-term brand positioning. With so many manufacturers, private labels, and white-labeled products in the market, how do you know which program is truly the best fit?
At Therapedic International, we’ve spent decades supporting retailers in making smart, strategic choices that drive success. Here’s a comprehensive guide to help you evaluate and implement the mattress program that aligns with your retail goals.
Why Your Mattress Program Matters
Before diving into the selection process, it’s important to understand the critical role your mattress assortment plays in your store’s overall performance. A strong mattress program should offer:
- Brand recognition that builds consumer trust
- Product quality that reduces returns and enhances satisfaction
- Competitive pricing that supports healthy margins
- Marketing support that drives traffic and conversion
- Flexibility to pivot with market trends and consumer needs
When done right, your mattress program becomes a profit center and a brand builder.
Key Factors to Consider When Choosing a Mattress Program
Choosing the right supplier and lineup involves a combination of brand alignment, product performance, and business support. Here’s what to prioritize:
1. Brand Value & Consumer Trust
Consumers are more educated than ever. They research before walking into your store and often arrive with brand preferences in mind. A recognizable brand gives your customers confidence and lends credibility to your business.
Therapedic is one of the most trusted names in sleep, with over 65 years in business and a global presence across six continents. Our brand gives your showroom instant authority.
2. Quality & Construction
Look for a manufacturer that delivers consistently high-quality mattresses across all price points. Materials, craftsmanship, and innovation all play a role.
- Are foams CertiPUR-US® certified?
- Are coils sourced from reputable suppliers?
- Is the design tailored for support, comfort, and longevity?
From Immunity® for copper antimicrobial benefits to Agility® for active lifestyles, Therapedic’s unique mattress collections are built to solve consumer pain points and exceed expectations.
3. Assortment & Value
A well-rounded mattress program should cover essential price tiers, from promotional to premium, without oversaturating your floor. Ensure your supplier offers:
- Entry-level options for price-sensitive shoppers
- Mid-tier products with value-added features
- Luxury models that offer upsell potential
With Therapedic’s curated collections, retailers can simplify inventory planning while still providing rich choices. Plus, exclusive regional lines allow for differentiation in competitive markets.
4. Marketing & Sales Support
Many manufacturers sell mattresses. Few truly support your business. The right partner should offer tools to help you succeed. Ask about digital assets to in-store POP, sales training, and promotional support to drive sales of selected mattress collections.
Therapedic offers turnkey marketing programs and custom content to help you tell a compelling story in-store and online.
5. Innovation & Differentiation
The market is crowded. To stand out, you need products with a “wow” factor—something that isn’t on every competitor’s floor. Look for features, designs, or stories that create a point of difference.
Therapedic leads the way with innovations like the TheraLuxe HD Split Head Mattress, the beloved Tommy Bahama® Mattress Collection, and the NyxTMorganic, all-natural collection, giving retailers exclusive narratives that resonate with today's savvy consumers.
6. Operational Flexibility
Can your supplier scale with you? Are they responsive? Do they understand your regional market? Choose a partner who is agile and collaborative, not just transactional.
With a network of domestic factories and presence across six continents, Therapedic offers regional manufacturing, quicker turnarounds, and customization options to meet your local needs.
Retailer Checklist: Choosing the Right Mattress Program
Here’s a simple checklist to guide your decision-making process:
- Recognizable, trusted brand
- Consistent product quality
- Competitive wholesale pricing
- Broad assortment across price points
- Innovative features or technologies
- Sales and marketing support
- In-store and digital POP materials
- Regional or exclusive collections
- Customization and flexibility
Reference this checklist when evaluating potential partners to ensure you’re aligned with a partner who offers more than just products.
Partnering with Therapedic: A Smarter Choice for Sleep Retailers
At Therapedic International, we build long-term partnerships that grow your business. With our combination of brand trust, product innovation, marketing support, and operational agility, we provide a comprehensive mattress program tailored to your goals.
Whether you're a boutique store, a large retailer, or somewhere in between, Therapedic can help you thrive in a competitive marketplace.
Ready to explore what a partnership with Therapedic can look like for your business? Contact us today to learn more about becoming a Therapedic retail partner.