In response to economic caution, Therapedic International is leaning into industry research to realign its Las Vegas Market focus with consumers’ current buying habits.
With the company’s position as the leading alternative mattress brand, Gerry Borreggine, president and CEO, said it is drilling down into three areas of the market and consumer behavior to position Therapedic’s messaging and product presentation.
The three areas are: health and wellness at approachable price points, growing demand for affordable luxury, and adjustable comfort and lifestyle. At the upcoming summer Las Vegas Market, Therapedic’s product focus and marketing approach will target all three areas.