As Therapedic continues its global expansion, our partnership with our China licensee – Airland -- has emerged as one of our most dynamic, successful markets. Mr. Man Yuen Sze, founder of Airland Group, recently shared his perspective on the strategic development, remarkable progress and vision for the Therapedic brand in China.
A Strategic Alliance with Airland Group
The foundation of Therapedic’s success in China began with a powerful partnership with Airland Group. “Airland recognized Therapedic’s decades-long legacy in sleep innovation,” Mr. Sze explains. “Therapedic's technologies and restorative sleep philosophy perfectly align with Airland's mission to deliver unique, premium sleep experiences. Our strategic collaboration marks a milestone in integrating global sleep wellness ecosystems with localized Chinese innovation.”
“This collaboration is another demonstration of Therapedic’s ability to benefit from pairing our global brand with regional expertise. What Airland has accomplished during their tenure thus far as a licensee is extraordinary,” says Gerry Borreggine, president/CEO of Therapedic International.
Success Through Innovation and Agility in China
Therapedic’s dual-engine strategy has been central to its rapid growth in China. “We focus on demand-driven R&D powered by real-time consumer insights, and smart manufacturing through automated, precision-focused facilities,” says Mr. Sze. This synergy allows Therapedic China to adapt swiftly to consumer needs while maintaining the brand’s world-class quality.
Expanding Reach Through Experiential Engagement
Therapedic’s market influence in China extends far beyond the bedroom. The brand has partnered with luxury hospitality leaders like Atlantis Sanya and Hard Rock Hotels, aligning with its mission of “restorative sleep for modern rejuvenation.” Therapedic also connects deeply with consumers through experiential marketing—from sponsoring the World Marathon Majors Candidate Race (2023) to immersive wellness events like ski retreats (2024), sound bath meditations, and urban cycling revivals.
“Watching the Airland team bring the Therapedic brand to life and connect with a new generation of consumers has been nothing short of incredible. Their dedication and creativity have exceeded expectations, and we’re incredibly proud to call Airland our partner,” says Susan Mathes, Executive Vice President of Therapedic International.
“We’re not just selling mattresses,” Mr. Sze concludes. “We’re creating meaningful, lasting lifestyle experiences that elevate everyday rest and rejuvenation.”
As Therapedic continues to expand its global footprint, the success in China exemplifies the power of strategic partnerships, localized innovation, and a shared commitment to sleep wellness. With Airland Group driving impressive growth within their market, Therapedic is gaining momentum and reshaping the way consumers experience rest around the world. This partnership is a strong example of how aligning brand vision with local expertise can yield transformative results.
Interested in bringing Therapedic to your market? Learn more about partnership opportunities and how we support our global licensees.